Australian Diamonds Fan Zone Reporter Social Campaign. Design and implementation of a digital campaign for the 2012 International Test Series. For each of the Tests in Australia in 2012, a digital competition was run to become an Official Diamonds FanZone Reporter. This tied in with the launch of a new digital product Diamonds FanZone. In addition, the competition was designed to reward influential digital fans by giving the winners an exclusive pregame experience. All this meant that #godiamonds was the first social campaign to trend for the Diamonds.
